Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

3. Goodwill and Purchased Intangibles

6 Months Ended

Jun. 30, 2020

3. Goodwill and Purchased Intangibles

Goodwill

The carrying value of goodwill at June 30, 2020 and December 31, 2019 was $496,352.

The following table presents details of our purchased intangible assets as of June 30, 2020 and December 31, 2019:

Intangible assets

	Balance at December 31, 2019		Additions		Impairments		Amortization		Fx and Other			Balance at June 30, 2020
Patents and trademarks	$	69,853	$	8,755	$	-	$	(6,299)	$	(124)	$		72,185
Customer and merchant relationships		739,236		-		-		(48,426)		-			690,810
Trade name		50,732		-		-		(4,639)		(12)			46,081
Acquired technology		144,792		-		-		(8,150)		-			136,642
Non-compete agreements		60,931		-		-		(7,930)		-			53,001
	$	1,065,544	$	8,755	$	-	$	(75,444)	$	(136)	$		998,719

The intangible assets are being amortized on a straight-line basis over their estimated useful lives of one to twenty years.

Amortization expense for intangible assets was $37,767 and $37,760 for the three months ended June 30, 2020 and 2019, respectively.

Amortization expense for intangible assets was $75,444 and $75,529 for the six months ended June 30, 2020 and 2019, respectively.

The estimated future amortization expense of our intangible assets as of June 30, 2020 is as follows: