Bridge Financing, Notes Payable, Accrued Interest and Cash Payment Obligation (Details Narrative) (USD $)
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3 Months Ended | 6 Months Ended | 12 Months Ended | 3 Months Ended | 12 Months Ended | 6 Months Ended | ||||||||||
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Jun. 30, 2012
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Jun. 30, 2011
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Jun. 30, 2012
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Jun. 30, 2011
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May 25, 2012
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May 18, 2012
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Jun. 30, 2012
WFGInvestmentsMember
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Jun. 30, 2012
EmergingGrowthEquitiesMember
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Dec. 31, 2011
Common Stock
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Dec. 31, 2011
WarrantMember
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Mar. 31, 2011
SeniorSecuredConvertibleBridgeNoteMember
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Dec. 31, 2011
SeniorSecuredConvertibleBridgeNoteMember
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Jun. 30, 2012
SeniorSecuredConvertiblePromissoryNotesMember
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Dec. 31, 2011
SeniorSecuredConvertiblePromissoryNotesMember
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Jun. 30, 2012
MobivityNoteMember
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Jun. 30, 2012
DigimarkLLCSecuredSubordinatedPromissoryNote1Member
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Principal amount | $ 1,010,000 | $ 4,347,419 | $ 606,000 | $ 175,000 | ||||||||||||
Interest rate | 10.00% | 10.00% | 6.25% | 6.25% | ||||||||||||
Due date | due on the earlier of (i) the date the Company completes a financing transaction for the offer and sale of shares of common stock (including securities convertible into or exercisable for its common stock), in an aggregate amount of no less than 125% of the principal amounts evidenced by the Notes (a Qualifying Financing), and (ii) November 2 2011 | |||||||||||||||
Note holders extedned agreement, amount | 800,000 | |||||||||||||||
Extended maturity date | Feb. 02, 2012 | |||||||||||||||
Holders of the balance note | 210,000 | |||||||||||||||
Conversion price | $ 1.50 | |||||||||||||||
Number of Converted shares | 153,515 | 153,515 | ||||||||||||||
Additional Notes issued, principal amount | 3,396,350 | 220,100 | 262,500 | |||||||||||||
Trigger price | $ 2.0 | |||||||||||||||
Repayment of partial principal balance | 201,322 | |||||||||||||||
Placement agent fees | 40,000 | 252,737 | 200,630 | |||||||||||||
Deferred financing amortization expense | 100,857 | 20,000 | 65,703 | 20,000 | ||||||||||||
Discount for the variable conversion feature | 560,662 | 560,662 | ||||||||||||||
Discount for the warrants/shares to be issued | 2,172,750 | 2,172,750 | ||||||||||||||
Frequncy of periodic payment | six quarterly installments | |||||||||||||||
Quarterly installemnts | 105,526 | |||||||||||||||
Principal and interest payments made | 316,579 | 184,266 | ||||||||||||||
Partial consideration for the acquisition of Boomtext | 195,000 | |||||||||||||||
Debt discount | 2,331,257 | 1,020,749 | 161,565 | 4,422 | ||||||||||||
Interest expense | 880,321 | 138,258 | 1,238,499 | 243,666 | ||||||||||||
Debt discount remaining | 1,777,641 | |||||||||||||||
Debt discount remaining expiration | Oct. 15, 2012 | |||||||||||||||
Note amortization into interest expense | 553,616 | |||||||||||||||
Scheduled cash payments for the acquisition of Txtstation | 250,000 | |||||||||||||||
Scheduled cash payments obligation | $25,000 payable on the 60th day following closing and the balance is payable in $25,000 installments at the end of each of the next nine 30-day periods thereafter | |||||||||||||||
Accretion of the debt discount | 786 | |||||||||||||||
Payments made on cash payment obligation | 87,500 | |||||||||||||||
Late payment penalties, Amount | $ 168,468 | $ 160,468 | ||||||||||||||
Late payment penalties, Shares | 235,441 | 235,441 |