Sonic Drive-In's Largest Franchisee Group Begins Deployment of Mobivity's SmartReceipt POS Cloud Technology

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PHOENIX, AZ -- (Marketwired) -- 03/10/15 -- Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of patented smart receipt marketing solutions and mobile marketing technologies, announced today that Mason-Harrison-Ratliff Enterprises ("MHR"), Sonic's largest franchisee group with multiple owners operating 275 Sonic locations, has deployed Mobivity's patented SmartReceipt technology at various Dallas area locations and is planning additional deployments in Mississippi and Florida.

Mobivity's cloud-based SaaS solution will allow MHR to transform traditional Sonic retail sales receipts into engaging "smart" receipts with coupons, special offers or third party advertisements printed at the bottom of receipts. Additionally, Smart Receipt provides cloud-based storage of transactional information and will allow MHR to have real time access to detailed sales data with ability to implement data analytics to improve and optimize revenue performance.

MHR and Mobivity will be leveraging SmartReceipt's data analytics to develop and optimize MHR's SMS text marketing campaigns and other digital programs.

"Mobivity's SmartReceipt technology is a game changing technology for us," commented Justin Chandler, Director of Operations of MHR Dallas. "We expect the ability to transform our receipts into targeted, relevant, and measurable promotions will increase sales at our Sonic locations. Additionally, the ability to instantly access our sales data and combine that intelligence with our digital promotional campaigns is a breakthrough as we are unable to do so with our legacy point-of-sale systems."

Successful trials at MHR's Sonic locations revealed high redemption rates to targeted offers dynamically printed on customer's receipts. Additionally, SMS text marketing campaigns were executed in conjunction with purchase data generated from SmartReceipt's receipt intercept technology, resulting in incremental revenue gains of more than 28%.

"MHR is a pioneer in applying new technologies in the restaurant space," stated Dennis Becker, Chief Executive Officer of Mobivity. "We have worked extensively with them to develop successful SMS marketing applications over the past several years and it's exciting to be a key part of their innovation roadmap as they deploy our SmartReceipt technology in their Sonic stores."

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt, compatible with more than 80% of POS systems, transforms traditional retail transaction receipts into engaging "smart" receipts; an industry-leading text messaging product; and an innovative Stampt™ mobile loyalty application. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the TCPA amendments in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Mobivity Investor Contact:

Robert B. Prag
President
The Del Mar Consulting Group, Inc.
858-794-9500
Email Contact

or

Scott Wilfong
President
Alex Partners, LLC
425-242-0891
Email Contact

Mobivity Contact:
Dennis Becker
CEO
877-282-7660

Source: Mobivity Holdings Corp.

Released March 10, 2015