Mobivity Announces $3.9 Million Fixed-Price Equity Financing Led by Existing Shareholders and Management

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PHOENIX, AZ -- (Marketwired) -- 03/09/15 -- Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of patented smart receipt marketing solutions and mobile marketing technologies, announced today the Company entered into subscription agreements with accredited investors for an equity financing totaling $3.9 million.

The financing was led by Talkot Capital as well members of the Company's management team.

The financing was completed through the sale of units with each unit comprised of one restricted share of the Company's common stock at a fixed price of $1.00 and a five-year warrant to acquire 0.25 restricted shares of the Company's common stock at an exercise price fixed at $1.20 per share.

Commenting on the announcement, Dennis Becker, CEO of Mobivity, stated, "The Company is currently experiencing a great deal of momentum given both our recent management additions as well as the enormous amount of interest by large QSR brands in our patented SmartReceipt POS marketing solution. We are gratified that a number of our large existing stockholders share management's enthusiasm and made a greater capital commitment to the Company as part of this financing. This investment further increases both our working capital and shareholder equity, while helping support our efforts to accelerate our revenue ramp."

Emerging Growth Equities, Ltd. acted as lead manager on this transaction.

About Mobivity
Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt, which transforms traditional retail transaction receipts into engaging "smart" receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application, Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the amendments to the Telephone Consumer Protection Act in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Mobivity Investor Contact:

Robert B. Prag
President
The Del Mar Consulting Group, Inc.
858-794-9500
Email Contact

or

Scott Wilfong
President
Alex Partners, LLC
425-242-0891
Email Contact

Mobivity Contact:
Dennis Becker
CEO
877-282-7660

Source: Mobivity Holdings Corp.

Released March 9, 2015