Mobivity Appoints Chief Operating Officer

PHOENIX, AZ -- (Marketwired) -- 06/27/13 -- Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has appointed Geri Suster as its Chief Operating Officer.

Ms. Suster most recently served as the Chief Operating Officer of Ziplocal, a Goldman Sachs company, which is a provider of a variety of print and digital advertising solutions to approximately 45,000 local businesses across the United States. Ms. Suster joined ZipLocal in 2008 and was responsible for all production, customer service, IT, printing and distribution of both on-line and printed directory products.

Prior to Ziplocal, Geri was the Director of Production for TransWestern Publishing which was acquired by Yellow Book for approximately $1.575B. While at TransWestern, Ms. Suster managed the successful integration of 41 acquisitions with operations serving more than 200,000 local advertisers. During that time revenues increased from $109 million to $311 million and EBITDA from $33 million to $103 million.

"I believe Mobivity has a unique recipe of intellectual property, market position, product, and management to play a leadership role in local advertising. I am extremely excited to leverage my operational experience in supporting the Company's ambitious growth goals," said Suster.

As Chief of Operations, Suster will lead Mobivity's infrastructure, administration, human resources, and product delivery teams.

"We have made great strides in bringing world class sales leadership to our management team. Our recent financing will fuel investments in rapidly growing our sales operation and it will be imperative that we have the back end operational leadership to efficiently and economically support our customer acquisition goals," add Dennis Becker, Chief Executive Officer of Mobivity. "I couldn't be more pleased that the Company has attracted operational leadership of Geri's caliber."

Mobivity ( is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity's clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward Looking Statements
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company's operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company's success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.


For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602
New York, NY, 10018, USA
(646) 403-3554

Source: Mobivity Holdings Corp.