Mobivity Granted U.S. Patent for Monitoring Wireless Carrier Networks

PHOENIX, AZ -- (Marketwired) -- 08/06/13 -- Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that the U.S. Patent and Trademark Office has granted the Company a patent that invents a method for Mobivity to monitor wireless carrier networks from the outside for real time network status and quality metrics.

The patent, the Company's fourth, was published under U.S. Patent Number 8463306B1 and invents a system to safeguard time sensitive mobile marketing messages from being sent out despite unknown wireless carrier delays threatening the successful delivery of marketing messages within their intended timeline.

"If a user of our platform is wanting to send out a time sensitive offer via mobile message, i.e. 'come in the next hour and get a free sandwich,' then it's imperative we know ahead of time if a certain wireless operator is experiencing delays in its SMS network," said Dennis Becker, Chief Executive Officer of Mobivity. "The carriers don't provide real time network status. This invention has solved that problem by allowing Mobivity to continually monitor carrier networks to ensure time sensitive marketing messages aren't sent out during carrier network delay periods."

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity's clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company's operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company's success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For additional information, contact:

Dennis Becker
Chief Executive Officer
(877) 282-7660

Source: Mobivity Holdings Corp.