Form: 3

Initial statement of beneficial ownership of securities

September 27, 2013

FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Tolbert Thomas F
 2. Date of Event Requiring Statement (Month/Day/Year)
05/20/2013		 3. Issuer Name and Ticker or Trading Symbol
MOBIVITY HOLDINGS CORP. [MFON]
(Last)
(First)
(Middle)
1143 ELLIS ROAD		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Chief Sales Officer
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

YPSILANTI, MI 48197		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 7,000,000
I
Front Door Insights, LLC (1)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Options 06/17/2013(2) 06/17/2023 Stock Options 8,346,522 $ 0.3 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Tolbert Thomas F
1143 ELLIS ROAD
YPSILANTI, MI 48197		       Chief Sales Officer  

Signatures

/s/ Thomas F. Tolbert 05/20/2013
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Mr. Tolbert has beneficial ownership and control as CEO of Front Door Insights, LLC of their 7 million shares
(2) 20% exercisable on date of grant. 40% exercisable when company achieves $10,000,000 in revenue as disclosed on company's annual Form 10K. 40% exercisable when company achieves $15,000,000 in revenue as disclosed on company's annual form 10K.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, See Instruction 6 for procedure.

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