Form: SC 13G

Schedule filed to report acquisition of beneficial ownership of 5% or more of a class of equity securities by passive investors and certain institutions

June 28, 2013

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 13G
 
Under the Securities Exchange Act of 1934
(Amendment No. ________)*
 
Mobivity Holdings Corp.
(Name of Issuer)
 
Common Stock
(Title of Class of Securities)
 
60743E105
(CUSIP Number)
 
John S. Lemak
2828 Routh Street, Suite 500
Dallas, Texas  75201
214-849-9870
 (Name, Address and Telephone Number of Person
 
Authorized to Receive Notices and Communications)
 
June 17, 2013
(Date of Event which Requires Filing of this Statement)
 
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
 
[  ] Rule 13d-1(b)
 
[X] Rule 13d-1(c)
 
[  ]  Rule 13d-1(d)
 
The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
 
The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
 
 
 

 
 
         
1.
 
NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
 
John S . Lemak
ID: NA
   
2.
 
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see instructions)
(a) [  ]
(b) [  ]
   
3.
 
SEC USE ONLY
 
   
4.
 
CITIZENSHIP OR PLACE OF ORGANIZATION
 
United States of America
   
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
 
5.
 
SOLE VOTING POWER
 
187,190
 
6.
 
SHARED VOTING POWER
 
6,032,620
 
7.
 
SOLE DISPOSITIVE POWER
 
187,190
 
8.
 
SHARED DISPOSITIVE POWER
 
6,032,620
9.
 
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
6,219,810
   
10.
 
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)  [  ]
   
11.
 
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
6.7%
   
12.
 
TYPE OF REPORTING PERSON (see instructions)
 
IN
   
         
 
 
 

 
 
Item 1.
 
 
(a)
Name of Issuer:  Mobivity Holdings Corp.
     
 
(b)
Address of Issuer’s Principal Executive Offices:  58 W. Buffalo St.; #200; Chandler, AZ 85225
 
Item 2.
 
 
(a)
Name of Person Filing
John S. Lemak
     
 
(b)
Address of the Principal Office or, if none, residence
 
2828 Routh Street, Suite 500
Dallas, Texas  75201
     
 
(c)
Citizenship
United States of America
     
 
(d)
Title of Class of Securities
Common Stock
     
 
(e)
CUSIP Number
60743E105
 
Item 3.  If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
 
 
(a)
[  ]
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).
       
 
(b)
[  ]
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
       
 
(c)
[  ]
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
       
 
(d)
[  ]
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
       
 
(e)
[  ]
An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);
       
 
(f)
[  ]
An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
       
 
(g)
[  ]
A parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G);
       
 
(h)
[  ]
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
       
 
(i)
[  ]
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
 
(j)
[  ]
Group, in accordance with §240.13d-1(b)(1)(ii)(J).
 
 
 

 
 
Item 4.  Ownership.
 
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
 
 
(a)
 
Amount beneficially owned:  See Item 9 of Cover Pages
         
 
(b)
 
Percent of class:  See Item 11 of Cover Pages
         
 
(c)
 
Number of shares as to which the person has:  
         
     
(i)
Sole power to vote or to direct the vote
See Item 5 of Cover Pages
         
     
(ii)
Shared power to vote or to direct the vote
See Item 6 of Cover Pages
         
     
(iii)
Sole power to dispose or to direct the disposition of
See Item 7 of Cover Pages
         
     
(iv)
Shared power to dispose or to direct the disposition of
See Item 8 of Cover Pages
 
Item 5.  Ownership of Five Percent or Less of a Class.
 
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following [  ].
 
Item 6.  Ownership of More than Five Percent on Behalf of Another Person.
 
If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than five percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.
 
The shares of common stock reported by way of this Schedule 13G for which the reporting person has shared voting or dispositive power are held of record by Sandor Capital Master Fund, John S. Lemak IRA Rollover and JSL Kids Partners.
 
Item 7.  Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.
 
If a parent holding company has filed this schedule, pursuant to Rule 13d-1(b)(ii)(G), so indicate under Item 3(g) and attach an exhibit stating the identity and the Item 3 classification of the relevant subsidiary. If a parent holding company has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identification of the relevant subsidiary.
 
Not applicable.
 
 
 

 
 
Item 8.  Identification and Classification of Members of the Group.
 
If a group has filed this schedule pursuant to §240.13d-1(b)(1)(ii)(J), so indicate under Item 3(j) and attach an exhibit stating the identity and Item 3 classification of each member of the group.
 
If a group has filed this schedule pursuant to §240.13d-1(c) or §240.13d-1(d), attach an exhibit stating the identity of each member of the group.
 
Not applicable.
 
Item 9.  Notice of Dissolution of Group.
 
Notice of dissolution of a group may be furnished as an exhibit stating the date of the dissolution and that all further filings with respect to transactions in the security reported on will be filed, if required, by members of the group, in their individual capacity. See Item 5.
 
Not applicable.
 
Item 10.  Certification.
 
     
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.
 
 
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
 
 
Dated:  June 27, 2013                                                                                                           /s/ John S. Lemak