Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

Quarterly report pursuant to Section 13 or 15(d)

Stockholders' Equity (Deficit) (Tables)

Stockholders' Equity (Deficit) (Tables)

9 Months Ended

Sep. 30, 2012

A summary of option activity under the 2010 Plan as of September 30, 2012 and changes during the nine months then ended is presented below:

				Weighted -		Weighted -
				Average		Average
	Number			Exercise Price		Remaining Contractual
	Outstanding			Per Share		Life (Years)
Outstanding at January 1, 2012		1,610,000		$	0.82		4.37
Granted		682,500			0.56		4.78
Exercised		-			-		-
Canceled/forfeited/expired		(318,752	)		0.52		3.36
Outstanding at September 30, 2012		1,973,748		$	0.78		4.68

Options vested and exercisable at September 30, 2012		554,368		$	0.79		4.44

Employee options valuation assumptions

The ranges of assumptions used during the nine months ended September 30, 2012 are as follows:

	Employee
	Options
Expected volatility	65% to 73.4%
Risk-free interest rate	0.39% to 0.51%
Forfeiture rate		0.0	%
Expected dividend rate		0.0	%
Expected life(yrs)	3.00 to 4.00

Non-employee warrant valuation assumptions

The ranges of assumptions used during the nine months ended September 30, 2012 are as follows:

	Non-Employee
	Warrants
Expected volatility	61% to 73.4%
Risk-free interest rate	0.28% to 0.57%
Forfeiture rate		0.0	%
Expected dividend rate		0.0	%
Expected life(yrs)	5.00

Warrant activity

A summary of non-employee warrant activity during the nine months ended and as of September 30, 2012 is presented below:

			Weighted -		Weighted -
			Average		Average
	Number		Exercise Price		Remaining Contractual
	Outstanding		Per Share		Life (Years)
Outstanding at January 1, 2012		905,000	$	0.33		4.35
Granted		25,000		1.16		4.34
Exercised		-		-		-
Canceled/forfeited/expired		-		-		-
Outstanding at September 30, 2012		930,000	$	0.35		4.35

Warrants vested and exercisable at September 30, 2012		583,118	$	0.35		3.99

Warrants included in derivative value

Beginning balance January 1, 2012			842,184
Warrants issued			-
Warrants exercised			-
Warrants expired			-
Ending balance September 30, 2012			842,184

- Definition

Tabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.

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