Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

Quarterly report pursuant to Section 13 or 15(d)

Nature of Operations and Summary of Significant Accounting Policies (Tables)

Nature of Operations and Summary of Significant Accounting Policies (Tables)

6 Months Ended

Jun. 30, 2012

Nature Of Operations And Summary Of Significant Accounting Policies Tables

The following table presents assets and liabilities that are measured and recognized at fair value as of June 30, 2012 on a recurring and non-recurring basis:

Description	Level 1		Level 2		Level 3		Gains (Losses)
Intangibles, net (non-recurring)	$	-	$	-	$	828,508	$	-
Goodwill (non-recurring)	$	-	$	-	$	3,002,070	$	-
Derivatives (recurring)	$	-	$	-	$	2,910,776	$	654,477

The following table presents assets and liabilities that are measured and recognized at fair value as of December 31, 2011 on a recurring and non-recurring basis:

Description	Level 1		Level 2		Level 3		Gains (Losses)
Intangibles, net (non-recurring)	$	-	$	-	$	1,116,506	$	(1,325,134	)
Goodwill (non-recurring)	$	-	$	-	$	3,002,070	$	(10,435,170	)
Derivatives (recurring)	$	-	$	-	$	1,573,859	$	(1,234,145	)

Equipment

Net property and equipment were as follows:
	June 30, 2012			December 31, 2011
Equipment	$	153,935		$	146,872
Furniture and Fixtures		14,569			13,254
Subtotal		168,504			160,126

Less accumulated depreciation		(147,404	)		(134,810	)
Total	$	21,100		$	25,316

- Definition

Tabular disclosure of assets, including [financial] instruments measured at fair value that are classified in stockholders' equity, if any, by class that are measured at fair value on a recurring and/or nonrecurring basis. The disclosures contemplated herein include the fair value measurements at the reporting date by the level within the fair value hierarchy in which the fair value measurements in their entirety fall, segregating fair value measurements using quoted prices in active markets for identical assets (Level 1), significant other observable inputs (Level 2), and significant unobservable inputs (Level 3).

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- Definition

Tabular disclosure of the useful life and salvage value of long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software.

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