Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Purchased Intangibles

3 Months Ended

Mar. 31, 2021

3. Goodwill and Purchased Intangibles

Goodwill

The carrying value of goodwill at March 31, 2021 and December 31, 2020 was $496,352.

The following table presents details of our purchased intangible assets as of March 31, 2021 and December 31, 2020:

Intangible assets



	Balance at December 31, 2020		Additions		Impairments		Amortization		Fx and Other		Balance at March 31, 2021
Patents and trademarks	$	71,029	$	—	$	(8,286)	$	(1,481)	$	1	$	61,263
Customer and merchant relationships		642,385		—		—		(24,213)		—		618,172
Trade name		41,444		—		—		(2,270)		—		39,174
Acquired technology		128,491		—		—		(4,075)		—		124,416
Non-compete agreements		45,071		—		—		(3,965)		—		41,106
	$	928,420	$	—	$	(8,286)	$	(36,004)	$	1	$	884,131

The intangible assets are being amortized on a straight-line basis over their estimated useful lives of one to twenty years.

Amortization expense for intangible assets was $36,004 and $37,677 for the three months ended March 31, 2021 and 2020, respectively.

The estimated future amortization expense of our intangible assets as of March 31, 2021 is as follows: