Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Purchased Intangibles

9 Months Ended

Sep. 30, 2020

3. Goodwill and Purchased Intangibles

Goodwill

The carrying value of goodwill at September 30, 2020 and December 31, 2019 was $496,352.

The following table presents details of our purchased intangible assets as of September 30, 2020 and December 31, 2019:

Intangible assets

	Balance at December 31, 2019		Additions		Impairments			Amortization			Fx and Other			Balance at September 30, 2020
Patents and trademarks	$	69,853	$	8,755	$	(3,481	)	$	(9,484	)	$	(92	)	$	65,551
Customer and merchant relationships		739,236		-		-			(72,639	)		-			666,597
Trade name		50,732		-		-			(6,959	)		(10	)		43,763
Acquired technology		144,792		-		-			(12,225	)		-			132,567
Non-compete agreements		60,931		-		-			(11,895	)		-			49,036
	$	1,065,544	$	8,755	$	(3,481	)	$	(113,202	)	$	(102	)	$	957,514

The intangible assets are being amortized on a straight-line basis over their estimated useful lives of one to twenty years.

Amortization expense for intangible assets was $37,758 and $37,779 for the three months ended September 30, 2020 and 2019, respectively.

Amortization expense for intangible assets was $113,202 and $113,309 for the nine months ended September 30, 2020 and 2019, respectively.

The estimated future amortization expense of our intangible assets as of September 30, 2020 is as follows: