Mobivity Announces Second Quarter 2022 Financial Results

PHOENIX, Aug. 15, 2022 (GLOBE NEWSWIRE) — Mobivity Holdings Corp. (OTCQB:MFON), maker of the award-winning Recurrency platform that increases customer engagement through mobile messaging and personalized digital offers, and drives digital transformation for brands, today announced financial results for the second quarter (“Q2”) ending June 30, 2022.

Second Quarter 2022 Financial Highlights

  • Revenues of $1.9 million compared to $2.8 million in Q2 2021. The year-over-year decrease in revenue was primarily due to the restructuring of a large customer contract due to COVID related changes in their business.
  • Gross margin of 36% compared to 54% in Q2 2021. The decrease in gross margin was primarily due to the restructuring of the aforementioned large customer contract.
  • Operating expenses reduced 16% to $2.4 million versus $2.9 million in Q2 2021.
  • Net loss was $2.0 million compared to a net loss of $1.4 million in Q2 2021.
  • Cash and cash equivalents totalled $1.1 million compared to $1.9 million at June 30, 2021.
  • Adjusted EBITDA, excluding certain non-cash expenses, was ($1.1) million compared to ($950,000) in Q2 2021.

Second Quarter 2022 Business Highlights

  • Appointed veteran digital media executive, Ben Weinberger, to Board of Directors.
  • Launched new Connected Rewards solution including an industry first gamer acquisition campaign through SMS text messaging.
  • Began partnership to expand reach to over 65,000 fuel locations for Connected Reward programs.
  • Expanded gaming partner pipeline including two leading advertising networks and two additional game publishers.
  • Selected by United Dairy Farmers to launch its text club across all locations to engage with guests and increase enrollment of its U-Drive loyalty program.

Dennis Becker, Mobivity Chairman and CEO, commented, “During the second quarter we advanced our new solution, ‘Connected Rewards’ with the addition of several new restaurant brands and grew our pipeline of additional restaurants and convenience brands that are scheduled to launch in the third quarter. In addition, we are attracting new partnerships with advertising networks focused on the gaming industry that will leverage our platform to build new campaigns and deliver rewards to consumers. Several of these partners will be launching campaigns in the third quarter. Our business model is centered around leveraging the network effect of our platform. We are increasingly encouraged by the opportunities we are pursuing and believe that the impact of our efforts will become increasingly evident in our top line as we launch new and scale existing Connected Rewards programs.”

Consolidated Financial Summaries

(In thousands) Three months ended June 30, Six months ended June 30,
2022 2021 $$ % 2022 2021 $$ %
Revenue $ 1,867 $ 2,793 $ (926 ) -33 % $ 3,897 $ 5,250 $ (1,354 ) -26 %
Gross profit $ 664 $ 1,521 $ (856 ) -56 % $ 1,519 $ 2,936 $ (1,417 ) -48 %
Gross margin 36 % 54 % -35 % 39 % 56 % -30 %
Operating Expenses $ 2,448 $ 2,927 $ (479 ) -16 % $ 5,080 $ 6,003 $ (924 ) -15 %
Income (loss) from Operations $ (1,784 ) $ (1,406 ) $ (378 ) -27 % $ (3,561 ) $ (3,067 ) $ (494 ) -16 %
Net income (loss) $ (1,951 ) $ (1,433 ) $ (519 ) -36 % $ (3,885 ) $ (3,126 ) $ (759 ) -24 %
Adjusted EBITDA * $ (1,145 ) $ (950 ) $ (195 ) -21 % $ (2,509 ) $ (2,224 ) $ (285 ) -13 %

Conference Call
Date: Monday, August 15, 2022
Time: 4:30 p.m. Eastern Time (ET)
Dial in Number for U.S. Callers: 1-855-327-6837
Dial in Number for International Callers: 1-631-891-4304
Please Reference Conference ID: 10020050

The call will also be accompanied live by webcast over the Internet and accessible athttps://viavid.webcasts.com/starthere.jsp?ei=1563367&tp_key=a86ddc2cea.

Participating on the call will be Mobivity’s Chairman and Chief Executive Officer, Dennis Becker, and Chief Financial Officer, Lisa Brennan. To join the live conference call, please dial in to the above referenced telephone numbers five to ten minutes prior to the scheduled conference call time.

A replay will be available for two weeks starting on August 15, 2022 at approximately 7:30 p.m. ET. To access the replay, please dial 1-844-512-2921 in the U.S. and 1-412-317-6671 for international callers. The conference ID# is 10020050. The replay will also be available on the Company’s website under theinvestor relationssection.

Non-GAAP Measurements
This press release includes certain financial information which constitutes “non-GAAP financial measures” as defined by the SEC. A full reconciliation of the non-GAAP measures to GAAP can be found in the tables of today’s press release. Non-GAAP adjusted net income is supplemental to results presented under accounting principles generally accepted in the United States of America (“GAAP”) and may not be comparable to similarly titled measures presented by other companies. These non-GAAP measures are used by management to facilitate period-to-period comparisons and analysis of Mobivity’s operating performance and liquidity. Management believes these non-GAAP measures are useful to investors in trending, analyzing and benchmarking the performance and value of Mobivity’s business. These non-GAAP measures should be considered in addition to, but not as a substitute for, other similar measures reported in accordance with GAAP.

About Mobivity
Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners with customers to increase retention, visits, and spend. Mobivity’s Recurrency platform increases customer engagement and frequency by capturing detailed POS transaction data, analyzing customer habits, and motivating customers and employees through data-driven messaging applications and rewards. For more information about Mobivity, visit mobivity.com or call (877) 282-7660.

Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the benefits of recent additions to the Company’s management team; the Company’s expectations for the growth of the Company’s operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2020 filed with the SEC on March 30, 2021 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Investor Relations Contact:
Lisa Brennan • Chief Financial Officer, Mobivity
(877) 282-7660

Brett Maas • Managing Partner, Hayden IR
[email protected]• (646) 536-7331

Mobivity Holdings Corp.
Condensed Consolidated Balance Sheets

June30,
2022
(Unaudited)
December31,
2021
(Audited)
ASSETS
Currentassets
Cash $ 1,091,460 $ 735,424
Accounts receivable, net of allowance for doubtful accounts of $46,512 and $56,340, respectively 828,170 578,303
Other current assets 353,694 227,458
Totalcurrentassets 2,273,324 1,541,185
Goodwill 411,183 411,183
Right to use lease assets 1,081,388 1,187,537
Intangible assets, net 907,982 1,124,720
Other assets 153,572 173,325
TOTALASSETS $ 4,827,449 $ 4,437,950
LIABILITIESANDSTOCKHOLDERS’EQUITY(DEFICIT)
Currentliabilities
Accounts payable $ 3,604,508 $ 3,823,909
Accrued interest 444,135 172,239
Accrued and deferred personnel compensation 178,210 495,533
Deferred revenue and customer deposits 302,979 377,170
Related party notes payable 1,181,250 819,531
Notes payable, net – current maturities 41,560 69,052
Operating lease liability 240,064 229,240
Other current liabilities 9,071
Totalcurrentliabilities 5,992,706 5,995,745
Non-currentliabilities
Related party notes payable, net – long term 2,633,032 2,498,711
Notes payable, net – long term 49,373 39,086
Operating lease liability 1,065,155 1,188,589
Total non-currentliabilities 3,747,560 3,726,386
Totalliabilities 9,740,266 9,722,131
Stockholders’equity(deficit)
Common stock, $0.001 par value; 100,000,000 shares authorized; 59,661,385 and 55,410,695, shares issued and
outstanding
59,661 55,411
Equity payable 100,862 100,862
Additional paid-in capital 106,699,502 102,446,921
Accumulated other comprehensive income (loss) (52,722 ) (52,088 )
Accumulated deficit (111,720,120 ) (107,835,287 )
Totalstockholders’equity(deficit) (4,912,817 ) (5,284,181 )
TOTALLIABILITIESANDSTOCKHOLDERS’EQUITY(DEFICIT) $ 4,827,449 $ 4,437,950

Mobivity Holdings Corp.
Condensed Consolidated Statements of Operations and Comprehensive Loss
(Unaudited)

2022 2021 2022 2021
Revenues
Revenues $ 1,867,162 $ 2,792,828 $ 3,896,731 $ 5,250,418
Cost of revenues 1,202,749 1,272,141 $ 2,377,697 2,313,936
Grossprofit 664,413 1,520,687 1,519,034 2,936,482
Operatingexpenses
General and administrative 897,984 957,400 2,105,160 2,246,770
Sales and marketing 566,270 1,111,693 1,163,771 2,008,443
Engineering, research, and development 873,836 674,035 1,576,059 1,397,985
Goodwill impairment
Impairment of intangible asset 8,286
Depreciation and amortization 110,421 183,584 234,733 341,811
Totaloperatingexpenses 2,448,511 2,926,712 5,079,723 6,003,295
Loss fromoperations (1,784,098 ) (1,406,025 ) (3,560,689 ) (3,066,813 )
Otherincome/(expense)
Interest income 5
Interest expense (167,126 ) (23,867 ) (326,953 ) (56,383 )
Loss on disposal of fixed assets (880 ) (880 )
Foreign currency gain (loss) (510 ) (1,774 ) 2,809 (2,248 )
Totalotherincome/(expense) (167,636 ) (26,521 ) (324,144 ) (59,506 )
Loss beforeincometaxes (1,951,734 ) (1,432,546 ) (3,884,834 ) (3,126,319 )
Income tax expense
Netlosspershare: (1,951,734 ) (1,432,546 ) (3,884,834 ) (3,126,319 )
Othercomprehensive loss,netofincometax
Foreign currency translation adjustments 12,261 (9,241 ) (634 ) (18,919 )
Comprehensiveloss $ (1,939,473 ) $ (1,441,787 ) $ (3,885,468 ) $ (3,145,238 )
Netlosspershare:
BasicandDiluted $ (0.03 ) $ (0.03 ) $ (0.07 ) $ (0.06 )
Weighted averagenumber ofshares:
BasicandDiluted 58,602,319 55,410,695 57,921,596 55,410,695

Mobivity Holdings Corp.
Reconciliation of GAAP Measure to Non-GAAP Measure

(In thousands) Three months ended June 30, Six Months ended June 30,
2022 2021 2022 2021
Net Loss $ (1,951 ) $ (1,433 ) $ (3,885 ) $ (3,126 )
Stock Based Compensation $ 529 $ 275 $ 814 $ 504
Depreciation and Amortization $ 110 $ 184 $ 235 $ 342
Interest Expenses Net $ 167 $ 24 $ 327 $ 56
Adjusted EBITDA $ (1,145 ) $ (950 ) $ (2,509 ) $ (2,224 )

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