Annual report pursuant to Section 13 and 15(d)

The Company and Summary of Significant Accounting Policies (Narrative) (Details)

v3.8.0.1
The Company and Summary of Significant Accounting Policies (Narrative) (Details)
 12 Months Ended
Jan. 19, 2018
USD ($)
Dec. 31, 2017
USD ($)
customer
item
Dec. 31, 2016
USD ($)
customer
Feb. 28, 2018
USD ($)
Product Information [Line Items]        
Online advertising conversion increase rate | item   10    
Increase revenue per ad increase rate   2.50%    
Cash including restricted cash   $ 460,059    
Net loss   (5,946,012) $ (9,514,461)  
Proceeds from the exercise of warrants     2,330,993  
Accounts receivable, allowance for doubtful accounts   2,280 15,503  
Impairment charges on evaluation of goodwill   2,247,447  
Impairment charges on long-lived assets   0 1,266,387  
Advertising expense   $ 22,509 $ 40,017  
Accounts Receivable [Member]        
Product Information [Line Items]        
Number of significant customers | customer   1 1  
Customer concentration risk   51.00% 62.00%  
Sales Revenue Net [Member]        
Product Information [Line Items]        
Number of significant customers | customer   2 2  
Customer concentration risk   71.00% 72.00%  
Maximum [Member]        
Product Information [Line Items]        
Response rate increase   5.00%    
Estimated useful lives   20 years    
Minimum [Member]        
Product Information [Line Items]        
Response rate increase   0.05%    
Estimated useful lives   1 year    
Subsequent Event [Member]        
Product Information [Line Items]        
Proceeds from the exercise of warrants $ 2,018,125      
Subsequent Event [Member] | Notes Due December 31, 2018 [Member]        
Product Information [Line Items]        
Debt, principal amount       $ 1,080,000
Subsequent Event [Member] | Maximum [Member] | Notes Due December 31, 2018 [Member]        
Product Information [Line Items]        
Debt, principal amount       $ 750,000
Software Development Costs [Member]        
Product Information [Line Items]        
Estimated useful lives   2 years 2 years  
Impairment charges on long-lived assets   $ 0 $ 417,816