Mobivity Holdings Corp. Annual report pursuant to Section 13 and 15(d)

Annual report pursuant to Section 13 and 15(d)

Goodwill and Intangible Assets

Goodwill and Intangible Assets

12 Months Ended

Dec. 31, 2014

Notes to Financial Statements

Goodwill and Intangible Assets

Goodwill

The following table presents goodwill and impairment for the years ended December 31, 2014 and 2013:

	Goodwill
December 31, 2012	$	2,259,624
Acquired		1,915,408
Impairment		(1,066,068	)
December 31, 2013		3,108,964
Acquired		2,890,801
Impairment		(4,078,693	)
December 31, 2014	$	1,921,072

We conducted our annual impairment test of goodwill as of December 31, 2014 and 2013, which resulted in impairment charges of $4,078,693 and $1,066,068, respectively.

Intangible assets

The following table presents components of identifiable intangible assets for the years ended December 31, 2014 and 2013:

	December 31, 2014									December 31, 2013
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount		Weighted Average Useful Life (Years)		Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount		Weighted Average Useful Life (Years)
Patents and trademarks	$	142,000	$	(33,048	)	$	108,952		20	$	142,000	$	(23,902	)	$	118,098		20.00
Customer contracts		628,502		(628,502	)		-		-		1,069,900		(528,372	)		541,528		5.88
Customer and merchant relationships		2,830,139		(1,290,139	)		1,540,000		10		1,128,583		(1,128,583	)		-		4.78
Trade name		353,192		(201,192	)		152,000		10		199,750		(177,359	)		22,391		5.00
Acquired technology		686,135		(476,135	)		210,000		10		573,550		(391,252	)		182,298		4.72
Non-compete agreement		90,462		(90,462	)		-		-		132,083		(61,082	)		71,001		2.90
	$	4,730,430	$	(2,719,478	)	$	2,010,952			$	3,245,866	$	(2,310,550	)	$	935,316

During the years ended December 31, 2014 and 2013, we recorded amortization expense related to our intangible assets of $408,928 and $262,626, respectively, which is included in depreciation and amortization in the consolidated statement of operations.

During the years ended December 31, 2014 and 2013, we recorded impairment charges related to our intangible assets of $961,436 and $644,170, respectively.

Expected future intangible asset amortization as of December 31, 2014 is as follows:

Year ending December 31,	Amount
2015	$	214,769
2016		214,769
2017		214,769
2018		214,769
2019		214,769
Thereafter		937,107
Total	$	2,010,952

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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