Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

Note 4 - Goodwill and Purchased Intangibles

9 Months Ended

Sep. 30, 2022

4. Goodwill and Purchased Intangibles

Goodwill

The carrying value of goodwill at each of September 30, 2022 and December 31, 2021 was $411,183.

The following table presents details of our purchased intangible assets as of September 30, 2022 and December 31, 2021:

Intangible assets

	*Balance at December 31, 2021*		*Additions*		*Impairments*			*Amortization*			*Fx and Other*		*Balance at September 30, 2022*
Patents and trademarks	$	57,595	$	—	$	—		$	(3,676	)	$	3	$	53,919
Customer and merchant relationships		545,533		—		(238,143	)	$	(72,635	)		—		234,755
Trade names		32,393		—		—		$	(6,781	)		—		25,612
Acquired technology		112,191		—		—		$	(12,224	)		—		99,967
Non-compete agreements		29,212		—		—		$	(11,895	)		—		17,317
	$	776,924	$	—	$	(238,143	)	$	(107,211	)	$	3	$	431,570

The intangible assets are being amortized on a straight-line basis over their estimated useful lives of one year to twenty years.

Amortization expense for intangible assets was $35,724 and $35,738 for the three months ended September 30, 2022 and 2021, respectively.

Amortization expense for intangible assets was $107,211 and $107,478 for the nine months ended September 30, 2022 and 2021, respectively.

The estimated future amortization expense of our intangible assets as of September 30, 2022 is as follows: