Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

Note 4 - Goodwill and Purchased Intangibles

6 Months Ended

Jun. 30, 2022

4. Goodwill and Purchased Intangibles

Goodwill

The carrying value of goodwill at each of June 30, 2022 and December 31, 2021 was $411,183.

The following table presents details of our purchased intangible assets as of June 30, 2022 and December 31, 2021:

Intangible assets

	*Balance at December 31, 2021*		*Additions*		*Impairments*		*Amortization*			*Fx and Other*		*Balance at June 30, 2022*
Patents and trademarks	$	57,595	$	—	$	—	$	(48,426	)	$	3	$	9,172
Customer and merchant relationships		545,533		—		—	$	(4,521	)		—		541,012
Trade names		32,393		—		—	$	(8,150	)		—		24,243
Acquired technology		112,191		—		—	$	(7,930	)		—		104,261
Non-compete agreements		29,212		—		—	$	(2,451	)		—		26,761
	$	776,924	$	—	$	—	$	(71,478	)	$	3	$	705,449

The intangible assets are being amortized on a straight-line basis over their estimated useful lives of one year to twenty years.

Amortization expense for intangible assets was $32,590 and $35,736 for the three months ended June 30, 2022 and 2021, respectively.

Amortization expense for intangible assets was $71,478 and $71,740 for the six months ended June 30, 2022 and 2021, respectively.

The estimated future amortization expense of our intangible assets as of June 30, 2022 is as follows: