Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Purchased Intangibles

3 Months Ended

Mar. 31, 2022

4. Goodwill and Purchased Intangibles

Goodwill

The carrying value of goodwill at March 31, 2022 and December 31, 2021 was $411,183.

The following table presents details of our purchased intangible assets as of March 31, 2022 and December 31, 2021:

Intangible assets


	Balance at December 31, 2021		Additions		Impairments		Amortization		Fx and Other		Balance at ‎March 31, ‎2022
Patents and trademarks	$	57,595	$	—	$	—	$	(4,376)	$	3,147	$	56,366
Customer and merchant relationships		545,533		—		—		(24,213)		—		521,320
Trade name		32,393		—		—		(2,259)		—		30,134
Acquired technology		112,191		—		—		(4,075)		—		108,116
Non-compete agreements		29,212		—		—		(3,965)		—		25,247
	$	776,924	$	—	$	—	$	(38,888)	$	3,147	$	741,183

The intangible assets are being amortized on a straight-line basis over their estimated useful lives of one year to twenty years.

Amortization expense for intangible assets was $38,888 and $36,004 for the three months ended March 31, 202 and 2021, respectively.

The estimated future amortization expense of our intangible assets as of March 31, 2022 is as follows: