Mobivity Holdings Corp. Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Purchased Intangibles

6 Months Ended

Jun. 30, 2021

3. Goodwill and Purchased Intangibles

Goodwill

The carrying value of goodwill at June 30, 2021 and December 31, 2020 was $496,352.

The following table presents details of our purchased intangible assets as of June 30, 2021 and December 31, 2020:

Intangible assets



	Balance at December 31, 2020		Additions		Impairments		Amortization		Fx and Other		Balance at June 30, 2021
Patents and trademarks	$	71,029	$	—	$	(8,286)	$	(2,705)	$	2	$	60,040
Customer and merchant relationships		642,385		—		—		(48,425)		—		593,960
Trade name		41,444		—		—		(4,530)		—		36,914
Acquired technology		128,491		—		—		(8,150)		—		120,341
Non-compete agreements		45,071		—		—		(7,930)		—		37,141
	$	928,420	$	—	$	(8,286)	$	(71,740)	$	2	$	848,396

The intangible assets are being amortized on a straight-line basis over their estimated useful lives of one to twenty years.

Amortization expense for intangible assets was $35,736 and $37,767 for the three months ended June 30, 2021 and 2020, respectively.

Amortization expense for intangible assets was $71,740 and $75,444 for the six months ended June 30, 2021 and 2020, respectively.

The estimated future amortization expense of our intangible assets as of June 30, 2021 is as follows: